Amplience - Brand Portal

Every brand undergoes a crucial evolution when it takes flight. Following this pivotal step, it becomes imperative to uphold a consistent visual and verbal tone of voice. During my tenure at Amplience, I spearheaded the internal team in creating the Brand Portal—an all-encompassing resource. It consolidates everything you might require in one convenient location, offering guidance on art direction, images, logos, geometry, and even extending to social and long-form copy. The content is not only beautifully presented and downloadable but also conveniently centralized for seamless updates as the brand evolves.