Amazon - Prime Day
Amazon Prime Day is the annual shopping holiday that's exclusive to Prime subscribers. Prime Day has been running for the past 5 years with the concept of a cardboard world being developed further each year. At the bottom of the page you can see some of the behind the scenes from the shoot which happens each year in Brooklyn, NYC. Yes everything is true stop-frame animation, not computer generated. The level of detail, craft and time involved is of epic proportions.
