Amazon - Smile Guidelines
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Over my career I’ve worked with many brands from pure-play to global icons such as the BBC, Panasonic, Tommy Hilfiger and of course Amazon. Over resent years Amazon has grown rapidly and is now seen as one of the few trillion-dollar businesses, with over 300 million customers who can now enjoy more than just an online retail experience, they can be part of the most successful members club ever Amazon Prime, download HD video, listen to music all being streamed from Amazon Web Services who support 40% of the cloud industry.
As we’ve grown up so has the Amazon brand, what simply started as Price, Selection and Convenience has now developed into one of the world’s most trusted, customer-centric brands.
